While the new perfume is richer than its predecessor, Intense is allegedly still light enough for everyday use. If you buy something through our links, New York may earn an affiliate commission. Already a subscriber?
Log in or link your magazine subscription. Account Profile. The relaunched scent comes with an advertising campaign featuring Keira Knightley, who has been the face of the original fragrance for the past 10 years. Having smelled the new juice, Bazaar can confirm that wearers of the original will be transported back to the first time they wore it — but it does have a twist.
I wanted to increase the proportions of fractionated patchouli, push it to the limit — unleash its power on the skin without altering the freshness of the top notes. Coco Mademoiselle Intense opens with sparkling notes of orange and bergamot, before the heart notes of Indonesian patchouli, rose and jasmine come in. Polge combined this higher proportion of patchouli leaves with Tonka bean and Madagascan vanilla absolutes for a rounder, deeper take on the original. The video was shot by Swedish director Johan Renck.
Staying true to the original scent, Olivier Polge maintained the beloved signature notes of mandarin orange, orange blossom, jasmine, and bergamot, but raised the intensity of the base note patchouli to give it a woody undercurrent that still keeps the scent fresh and sensual.
Push it to the limit. You cannot help but feel a voyeuristic sense of longing after watching the one-minute-long ad campaign directed by Johan Renck. The visuals see the return of the face of the Coco Mademoiselle brand, actress Keira Knightley, as she reprises her role as the modern day Coco. It is quite a departure from the ad film for the original Coco Mademoiselle. The playfully seductive spirit of Coco is still the same, but it is clear that Coco Mademoiselle Eau De Parfum Intense, ml, R2,, is undoubtedly the reincarnation of a new Coco: one who is even more youthful, enigmatic, and unequivocally unapologetic.
Take a look at the full ad film below and feel yourself slowly transported into the world of Mademoiselle Coco Chanel. Time is fleeting. Burning and slashing designer bags is so last season The practice of destroying unsold luxury products is no laughing matter.
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