Trust me, I checked. Who knows? There may even be a couple hacks for reviving exact search volumes… for free. You need not spend a penny on AdWords ads to gain access. You just need a Google account. Well, I have good news:. You just have to jump through a few hoops. To start, go here.
Both options take you to the Keyword Plan , but what you see will vary slightly depending on your choice. These are not two separate standalone tools. But whatever you do, Google will never show more than a few thousand keyword suggestions. This is pretty poor when compared to other keyword research tools. Ahrefs Keywords Explorer , for instance, kicks back , suggestions based on those same three seed keywords….
There are no keyword suggestions here. It shows how many clicks and impressions you can expect should you decide to run ads for your chosen keywords on Google AdWords over the next 30 days.
Keep reading. You never know, I might have a trick up my sleeve for unlocking exact search volumes. Here are 7 hacks to help you get the most out of it, starting with the one you were all waiting for….
But if we check these two keywords in Ahrefs Keywords Explorer , we see that in reality one of these keywords gets a lot more searches than the other. Begin by adding some keywords to your plan. Alternatively, check some keywords in the Keyword ideas view and add them to your plan like that.
Go to the Keywords view. You should see a box at the top that looks something like this:. Hit the drop-down and make sure the max. CPC is set as high as possible. You can do this by clicking on the right-hand side of the graph, like so:. This tells you the estimated number of impressions your ad would get over the course of the next month if you were to run it for those specific keywords.
Because you set the max CPC so high, these impressions should be pretty close to the actual monthly search volume for that keyword. This is very much a manual process, but it is an effective way to make sure you are not wasting money on a campaign before it has even launched. Often, these frustrations are due to not fully understanding the potential of the tool, how to unlock certain pieces of data, or how to do specific things.
Once you know how to overcome these issues, you quickly realize how the tool can help you make better decisions, both for SEO and PPC. If you are an advanced user of Keyword Planner, you may already know some of these, but if you are just starting out; these hacks are going to save you hours of time.
While you can see specific average monthly search volume data at a keyword level if you have a Google Ads campaign running, one of the most common complaints about the tool is not being able to see this if you do not have ads set up.
The good news is that there is a way to see these specific volumes; you just need to know where to look:. Select the max CPC by clicking on the right of the chart line and you will see the average monthly impressions searches for the keyword. If someone is paying a high click cost for a keyword, you can sure as anything bet that it is because the value of the conversion is high.
But you are probably wondering how this insight is useful for planning your SEO strategy when you are looking at average click costs? The only reason an advertiser would pay a high price for a click is if they are making money. Finding these high-value search terms is simple:. That is all there is to it.
The higher the click cost, the more valuable a click is. While you need to make sure you are not only focusing on these high-value terms, as these are often long-tail keywords with lower volume, this insight is also perfect for building out a solid strategy. The best performing SEO strategies target customers right through the funnel, and one of the ways you can win over new audiences is by providing answers to their questions.
But how do you find the questions which are being asked by your customers? You can do this with Keyword Planner:.
Use this insight to inform your content strategy, helping you to rank for the questions your customers are asking. You are also not seeing the bigger picture, and would most likely identify the wrong keywords if you include locations within your search term while looking nationally.
Simply by searching for the generic keyword and changing your location, the impressions shoot up from 1. The way we browse the web has changed significantly over the last few years, and more of us are using our mobile devices to shop and browse online. A smart marketer knows their audience inside out, and Keyword Planner is a great way to gain insights into the devices being used to search at a specific keyword level.
Here is how to view a device breakdown in the planner:. You can also do the opposite. So I recommend leaving this blank. Top of Page Bid is a proxy indicator of commercial intent. So if you only want to target keywords that potential buyers search for, you can set this to a certain dollar amount.
That way, I can filter out keywords without any commercial intent. This is how often your site appears in the organic results for each keyword. Where you rank on average for each keyword in Google organic. This is a new feature that shows you keywords that are somewhat related to the terms you typed in. Keyword by relevance : This is the list of keywords that Google considers most relevant to the keyword or URL you typed into it. However, keep in mind that this is a range… and not a super-accurate indicator of search volume.
Pro Tip: Watch out for seasonal keywords. But it IS useful to see if a keyword has any commercial intent after all, the more people bid on a keyword, the more potential there is for them to become a lead or customer. The higher bid here, the more lucrative the traffic tends to be. There are LOTS of factors that go into choosing a keyword. That said, I learn best from examples. There are dozens of different factors to look at. But, in general, I like to choose keywords based on 3 main criteria:.
Search Volume: Very straightforward. The higher the average search volume, the more traffic that keyword can send you. Commercial Intent: In general, the higher the competition and suggested bid, the easier it will be to convert that traffic into paying customers when they land on your website.
This guide to SEO keyword competition covers everything you need to know. Otherwise, you see a range , like this:. To be honest, the range is actually fine by me. Keyword volume tends to fluctuate anyway. The GKP is good at coming up with long tail versions of your keyword. But instead of entering a keyword, you enter a URL from another website in your niche. Or do you mostly stick to other keyword research tools like SEMRush?
Although this says it was last updated a few weeks ago, I find that it is actually outdated. The screen captures in the article are no longer the same as what Google Ads is showing a new user.
The icons on the top right are no longer there and the only options is to finish your first ad. Hey June, we just updated all of the screenshots.
OK so I did look into this. And like I mentioned in the post, you need to setup a Google Ads account including cc info. I hope this helps. Then there is no need to fill in any cc or payment method detail.
Then the screenshots will match the ones in the article. Great article, Brian! Yup, Google makes it kind of tricky to access the GKP. Thanks Katherine!
I tried almost everything, followed the steps of Google itself, clicked on the link to the key word planner and it automatically sends you to the campaign builder…. Very frustrating. Anyone know of any similar keyword planners that I could use please? Hi Lozzy, you need to setup a Google Ads account which includes payment info to get access. Could you help on this? You may find out that the keywords you have used so far have not brought you any new customers, or you may conclude as well the opposite.
In both cases, however, this is valuable information for further optimization. Want to learn more about automating product campaigns? Schedule a 1-to-1 call with one of our account managers. But you need to know how to get the most out of it … Many statistics, but little recommendations Keyword Planner helps you discover new keywords that are related to your products or services. Get started with Keyword Planner To get started, create a free account here.
Search for new keywords In this section you may find inspiration and discover new keywords related to your business. See search volume and forecast If you already have keywords to use in your ad campaign, Google Keyword Planner will show you the performance status of your keywords. Discover seasonal trends In many cases, keyword search varies from season to season. Analyze keyword ideas by different factors In addition to searching for new keywords and performance statistics, you can also see how your keywords behave in different situations.
Find out what questions are users searching for Among the recommended keywords, you can filter out questions asked by users searching for things related to your business.
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