Choice should know better than anyone that customers want choice. My fear is that if Choice insists on greater flexibility and accountability which in turn creates more work, those cheap flights will go up in cost. In other words, if you want to have your cake and to eat it, you may have to pay more for your cake in the first place.
And we want our toasters to last and stay shiny and discern between a slice of bread and a crumpet even though they cost us little more than the price of those two foodstuffs combined.
Come on people, get real. Not only is the world our oyster, but someone is shucking it for us. Think of your rellies coming out on the boat from England — four months on a straw mattress with bad weather and ghastly food. Travel has never been cheaper and easier. What Choice really needs to investigate is why a sandwich sold in an airport is double the price of one anywhere else in the nation. The airline said they would be "full service" flights for travel until August 28 which include free check-in baggage up to 23 kilograms and refreshments on the flight.
Rex's deputy chairman John Sharp knew exactly what his airline was about to unleash. Almost immediately, Virgin Australia matched the offer of "record low airfares" until December 28, and threw in the option to select seats, and earn Velocity Frequent Flyer points and status credits. Unsurprisingly, Qantas could not sit still and let its competition steal its market share. The airlines would only be offering about two or three seats per flight at such a low price. As for why this price war is being fought, Dr Webber believes it may be that: "Rex is struggling to get passengers on their aircraft, along the Golden Triangle route — Melbourne, Sydney and Brisbane.
He said Rex was the newest entrant to the capital city routes, and was "trying to use price as [a] mechanism to generate more brand awareness, exposure and word of mouth traffic". But Qantas' former chief economist says it's not the first time airlines have opted for a "race to the bottom" strategy. They don't want to revisit that I'm sure," he said.
The end game, he says, is the airlines simply won't be able to sustain the losses for very long, despite generous aviation subsidies from the government, and "they will have to raise prices or wind back capacity". In the meantime, consumers are expected to the biggest winners, should they wish to take advantage of the cheap flights.
That's if they're not too worried about potentially getting stuck in another state, and if they don't mind factoring in an extra-long holiday — in quarantine. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live, learn, and work. Rex to challenge 'fare gouging' Qantas with Sydney-Canberra flights. Think you might be able to get to the UK by July? Experts say it's very unlikely.
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