However, you'll often be expected to start the day early or stay late in order to meet deadlines. Weekend work is rare. Although there are few opportunities for paid overtime in the industry, some agencies will offer time off in lieu.
Career breaks and part-time work aren't common, but job sharing is sometimes possible and some of the larger agencies offer paid sabbaticals after a qualifying period of service. Although this area of work is open to all graduates, a degree or HND in the following subjects may improve your chances, especially as advertising is an increasingly competitive sector to enter:.
Entry without a degree or HND may be possible with enough relevant work experience, but graduates are generally preferred, especially in larger agencies.
Social networking sites, in particular LinkedIn, offer an effective way to network with advertising professionals. Your university careers service may host events giving you the opportunity to gain contacts and meet industry representatives. Reading job adverts can be helpful for getting a good understanding of the skills and industry knowledge required.
Consider related posts for work experience, for example, in sales, marketing or public relations, as employers often find the skills and experience gained in related roles transferable to advertising. Pre-entry work experience is extremely desirable and an excellent way to gain an understanding of how an agency works. It's also a way to make valuable contacts, which may be useful when you're looking for a permanent role as an account executive. You can gain relevant experience through vacation work, placements or job shadowing.
Some larger agencies offer formal work experience or internship programmes, often in the form of summer schools. As advertising is so competitive, work experience may sometimes prove difficult to secure, but any other work experience in a commercial context may be helpful.
If you're able to financially support yourself, undertaking a period of voluntary work is an alternative way of gaining valuable experience. Find out more about the different kinds of work experience and internships that are available.
You'll find the majority of opportunities in the larger advertising agencies. Agencies may form part of a larger group or may operate as autonomous companies. Typically, a larger employer will have between 50 and 80 employees, although some agencies have more than Smaller companies can range in size from five to 15 people. Many of the larger agencies offer a multidisciplinary service to clients, such as marketing in addition to advertising, as many clients will be looking for a full 'communications' package.
Some account executives are paid a commission as part of their salary. Promotion is normally into senior managerial positions such as account manager or managing executive. Advertising account executives are typically employed in the media, with advertising agencies, or in the advertising departments of large companies. Any degree subject is acceptable for entry into the profession, but business, marketing, or management degrees can be particularly helpful.
Employers often value appropriate skills and personality more highly than relevant work experience. It is important, however, to have a good appreciation of what working within the advertising industry involves.
Careers advice. Job descriptions. Advertising account executive: job description Advertising account executives or handlers liaise with clients and agency staff in the administration of advertising campaigns and the co-ordination of associated work. Typical employers Qualifications and training Key skills Advertising account handlers are employed by advertising agencies to administer the accounts of a small number of clients between one and five companies , for whom they are the key contact.
Typical employers of advertising account executives Advertising account executives are typically employed in the media, with advertising agencies, or in the advertising departments of large companies. While professional qualifications are not mandatory, many agencies and companies encourage employees to obtain relevant qualifications.
The essential springboard into the job market for school leavers, students and graduates. The AllAboutGroup have worked across more than campaigns with HR teams from over firms over the last decade as their partners to help them solve problems across all parts of the recruitment process. What Can I Do? The U. Bureau of Labor Statistics BLS includes agency account executives in its data for advertising and promotions managers.
Overall, the median incomes for advertising and promotions managers in were:. Source: U. Bureau of Labor Statistics , Some travel, long hours, and meals on the go can be involved with this job, but few agencies expect account executives to pay the bills for these costs, particularly for travel.
Late evening meals might be a perk of employment. Those looking for careers as agency account executives should ideally have a college degree and related experience. Certain qualities and skills will help you succeed as an AE:. This is somewhat faster than all occupations, but those dealing predominantly with newspaper publishing might not fare as well because electronic media continues to push this industry aside.
Seasoned, professional account executives can earn higher salaries and can go on to become partners in advertising agencies. Account executives travel a lot to attend print and video shoots, and this includes both national and international destinations.
They may be invited to client functions, as well as creative and agency events. Great account executives will often find themselves dealing with two or three different clients at one time, which can cause untold stress if the AE isn't adequately prepared. They arrive at the agency before everyone else to ensure that clients' calls are answered, and they often are at the agency after all other departments have left for the day for the same reason.
0コメント