Where is title tag

To ensure that your title tags are relevant to readers and the search engines, they should follow the below mentioned practices and guidelines. Title tags should be between characters in length. Google has not specifically come out and said that title tags should be this length; however, if your title is longer than 60 characters, you risk the chance of it becoming cut off in the middle.

Try to avoid those cringe-worthy three dots on the end of your title so users can know the full story of what your web page is about. Perhaps even more important than length in your web page title tags are the keywords you use. Title tags can do wonders for your SEO when optimized with the right keywords. However, the one thing this example does well is to place the keyword in the beginning of the query. There has been a lot of debate about where your keywords should be placed in a title tag for SEO; in the beginning or does it really matter?

If we look at the image below, the main keyword appears within the first five words of each article ranking at the top after the first organic result and SERP Feature results. A stop word can be any of the following:. Sometimes it might not seem possible to have a title tag without stop words, but if you try different combinations of the same title, you can find them.

Most web pages on your site are different so you should distinguish their differentiations with their titles. If you do, Google may change the name to something more in line with what the web page contains.

However, the title tag in the source code for the web page looks like this:. This is especially relevant for ecommerce pages that may feature a lot of similar products. You can also avoid this entirely by using a canonical tag that points to the original page so that first page only shows in the search engines. Action words, or action verbs, are words that express an action.

Having actions words in your title tags can help entice users to click-through. Some examples of action words often used in titles are:. Using actions words in your title will let the user know what kind of content they can expect to find on the page. Is it a program that will automatically generate YouTube views to my video? A guide? Create your title tags to supplement your meta description so that readers can know what to expect on your web page just from the title.

If not, shorten your page title and make space. It can help click-through-rates immensely when users know the brand associated with the webpage, and you can really make it stand out in the page title. Titles are the most prominent and noticeable part of a SERP result, thus, having your brand featured there can further convince users that the web page is reputable, trustworthy, and has solid information.

Using a different heading than your title tag will help you target different keywords. As previously discussed, your title should not be too wordy in order to avoid any cut off from SERPs.

Titles similar to this can be assumed to be spam by users. Instead, focus on generating helpful and informative content that makes use of the keyword in the most natural way. Using long titles that differ by one piece of information is not recommended either. Uninformative page titles should be redeveloped to accurately reflect the content of each page.

Clearly label your titles. If your title is short and striking, it is recommended you add your brand name at the end of the title tag throughout the site. Your page might be indexed if search engines discover it via a link from another site, or even from your own. In summary, use titles that accurately describe the content of your page. Pick a title that is as natural as possible and successfully defines the content of the page. Create distinctive individual page titles. Search engines will be able to discriminate each page from each other if each one possesses a unique title.

If your site incorporates mobile pages, make sure you create successful versions for mobile users as well. Be sure to avoid the use of a single title across all the pages on your site or over a large number of pages. Use short and succinct titles. Titles should be short yet very descriptive since search engines will truncate long and uninformative texts on its search results, only showing a portion of it. You should, therefore, avoid stuffing keywords and using long and less relevant titles that might become problematic to users.

There are a few reasons why your search might not show the current optimized title. As mentioned before, if you do not see your page using this method, you will have to wait until they have indexed your site.

A common navigation technique for users of assistive technology is to read the page title and infer the content the page contains. This is because navigating into a page to determine its content can be a time consuming and potentially confusing process. To help the user, update the page title value to reflect significant page state changes such as form validation problems.

A few guidelines and tips for composing good titles: Avoid one- or two-word titles. Use a descriptive phrase, or a term-definition pairing for glossary or reference-style pages. Search engines typically display about the first 55—60 characters of a page title.

Text beyond that may be lost, so try not to have titles longer than that.